Adidas’ NFT: Physical & Digital Perks, Streetwear Drops

Adidas purchased a Bored Ape Yacht Club NFT this month after partnering with Punks Comics. The brand has now launched its first NFT collection, which will offer both digital and physical perks to its collectors. The collaboration follows Nike’s acquisition of RTFKT.

The collection will be available for purchase on Friday, December 17, 2022, on the Adidas website for 0.2 ETH (which is currently $800 USD.) It will also likely be sold through their official app for iOS and Android.

Adidas’ senior director of digital growth, Tareq Nazlawy, tells The Verge:

“Adidas is in the metaverse… We want to figure out what would be the dopest thing to do in that space and start involving the communities we’re activating through this [NFT] in how we should manifest in the virtual world.”

Collectors will have access to experiences and products, according to the Verge. Merch includes a tracksuit/hoodie that includes Ethereum addresses, as well as an orange beanie will be included in the physical pieces. It is also possible that a digital or metaverse component will be added shortly after.

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