Alexandre Arnault made headlines for obtaining CryptoPunk #3167, and changing it to his profile picture on various social media platforms. Alexandre’s dad Bernard Arnault, CEO of LVMH, expressed concern over the company’s venture into the metaverse. The tycoon explained to Vogue Business that while it can have a positive effect–if it’s done well–on brands’ activity, it is not their objective to sell virtual shoes at EUR10.
“We don’t want to be involved in that.”
Louis Vuitton launched “Louis the Game” last in August of 2021 to celebrate its 200th birthday. Players could earn NFTs and collect them. Ready Player Me allows Dior customers to create and customize avatars. This platform connects to more than 300 apps and games. It’s evident that Alexandre is keen to learn more about the space. Vogue Business reports his Punk 3167 NFT purchase cost ETH 160. That’s approximately $416,000 at the current price of ETH.
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