Bobby Hundreds: ‘I’ve Been Tapped By Chicago Bulls To Reimagine Iconic Logo’

Bobby Hundreds, co-founder of the brand, The Hundreds, and designer of, the iconic Adam Bomb logo revealed on Twitter today that he had been “tapped” by the Chicago Bulls to “reimagine” their iconic Bulls logo. The angry red bullhead was created by graphic designer Dean P. Wessel and accepted in 1966. The emblem of the Chicago Bulls is the only NBA team logo that has not been rebranded and changed at all, according to Logos-World.

Bobby Hundreds chicago bulls
Bobby Hundreds revealed to his Twitter followers of a future collaboration with the Chicago Bulls.

Bobby Kim co-founded The Hundreds with Ben Shenassafar (a.k.a. Ben Hundreds) in 2003. Kim sat down with GQ to discuss his book, This Is Not a T-Shirt: A Brand, a Culture, a Community—a Life in Streetwear, and the highs and lows of running a streetwear brand. Kim also revealed the importance of a community:

“My interest has been in building communities. I used clothing to do that. I’ve prided myself on bringing people together, not on making $3,000 jackets.”

The Adam Bomb Squad co-founder revealed what success looked like to him:

“Wow, I brought a lot of people together. I inspired a lot of people to build their careers. I set a foundation for people to meet at our stores, on our street, so that they would go on to build their own careers in their own rights.”

The Adam Bomb Squad NFT Project is a collection of 25,000 “Adam Bombs” curated by Ben and Bobby Hundreds who fused streetwear, fashion, and technology.



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The “Adam Bomb” made its first appearance over 15-years ago in 2006 on the back of Freshjive t-shirt, and is now one of the most iconic images in The Hundreds community who has been collecting Adam, Badam, and Madam for years.

In late March, Bobby Hundreds revealed a photo hinting at a potential collaboration with Ledger-Nano. In the image was Ledger-Nano’s adorned with his famous Adam Bombs on the cover. The box cases come in red, blue, green, and black. Ledger-nano secures your Web3 assets and safeguards your crypto, NFTs, and tokens.

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