Lamborghini has partnered with DJ Steve Aoki, artist and innovator Krista Kim, and digital content studio INVNT Group for this “Ultimate” drop. There will be only one owner of the 1:1 NFT Lamborghini collectible, and the company also claims that “the drop is the world’s first NFT ever to be auctioned with a physical super sports car.” Krista Kim’s signature gradient will appear on both the NFT and the real Aventador. Steve Aoki will debut new music for the NFT and car. Aoki stated:
“I’m honored to be partnering with Lamborghini and Krista Kim on this historic project! The drop signifies the ultimate intersection – where the physical world, digital art, and music come together as one. Every design element of this car is purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy – the vibe, the spirit, and the power.”
The Italian car manufacturer previously announced that they will now focus on the development of hybrid and pure electric cars. For the Italian manufacturer, 2022 will be the last year for its V-12 combustion engine cars.
— Lamborghini (@Lamborghini) April 1, 2022
Lamborghini has decided to auction its last gas-powered Aventador LP 780-4 Ultimae Coupè with an exclusive NFT.
Lamborghini’s CEO On The NFT Community
Stephan Winkelmann, CEO of Automobil Lamborghini, said:
“Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited innovators, looking out for unexpected projects and technological solutions.” He added that “this project is very special for us as it is a true first, a path nobody has ever taken.”
April 19th, 2022 at 6:00 PM CET is the date of the auction of Lamborghini’s last V-12 engine-equipped Aventador LP 780-4 and will take place at RM Sotheby’s. The collector will get to attend a virtual meet-and-greet with Krista Kim and Steve Aoki. The collector will also obtain access to Lamborghini’s VIP utilities and receive a private tour of Museo Lamborghini.
Lamborghini debuted in the NFT space in January with its “Space Time Memory” collection, created by Swiss artist Fabian Oefner.
Scott Cullather, CEO of INVENT Group, stated that this NFT drop between Aoki, Kim, and Lamborghini will be one of the most historic automobile auctions ever.
“This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever.”
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