Mango’s 5th Avenue Virtual Grand Opening

The American expansion of the corporation that was founded in Barcelona is underway. After the opening of four additional locations in the United States in 2021, New York will receive a fourth flagship shop in Plaza Neighborhood, 711 Grand Avenue.

The historic 1920s Grand Dame building will be home to the flagship store. It covers a 2,100 sq. m area and is spread over three floors. On the first two floors, there will be Mango Woman. On the third floor will be Mango Kids and Mango Man.

One year ago, the firm began implementing the “New Med”, a concept design that resembles a Mediterranean home. This design will guide the interior of the flagship store, which will look similar to a Mediterranean home. Hardwood floors, arches and walls that divide each section give it a Mediterranean feel. However, the neutral colors of the store allow the merchandise to shine through.

New York’s store will offer options such as click and collect product customization, and retail analytics, which are some of Mango’s latest inventions. This innovative innovation will enable the retailer to track customer behavior while they shop and then meet their needs.

Sustainability will be a selling point for the new store. With strategically placed “Committed Boxes”, clients can recycle old clothes and give them a new lease of life.

The company, which is present in the United States since 2006, plans to expand its presence within the country by 2020. Mango will open four stores in 2021. Two in New Jersey’s Menlo Park mall and American Dream malls are new locations. One in New York’s Roosevelt Field shopping mall and one in Florida’s Dadeland shopping mall. The company currently has nine retail locations across the United States, including its flagship Fifth Avenue store.

Mango’s Fifth Avenue flagship store is a significant step in advancing its omnichannel strategy in America. We will be able to improve our brand recognition in both the American and international markets by having a store of this quality in one the most prominent locations in Africa.

Daniel Lopez, the director of growth and franchising at the retail company, stated that having a store like this in one of America’s most famous and high-traffic areas will help increase brand exposure in the American market as well as international markets.

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