Meta Opens Meta Store On Facebook Campus Whilst Building The Metaverse

Facebook and Instagram’s parent company, Meta, announced that they will be opening a retail outlet in the company’s campus on May 9th, 2022. The 1,550-square-foot building will be located on the social network’s headquarters at 322 Airport Blvd, in Burlingame, California. The store will be used by Meta to promote a variety of products that Meta intends to use for accessing its particular style of the metaverse.

Visitors will have an opportunity to sample the company’s various apps and games, including a “demo wall” which will showcase the VR experience to those watching while a user wears the Quest 2 accessories in addition to portal video chat devices, which will be sold at the store. The virtual reality experience will be projected on a curved LED screen.

Martin Gilliard, the executive director of the Meta Store, stated that “word-of-mouth” advertising is being used in an attempt to bring consumers into the store.

“Individuals may acquire a better appreciation for technology if they have had the chance to engage with it. Visitors should leave and tell their friends, ‘You have to check out the Meta Store,’ if we did our job effectively.”

Meta’s smart glasses, which were developed in conjunction with Ray-Ban, will be on display in the store. These smart glasses allow for up to 60-second photo and video recording. Earlier this month, Mark Zuckerberg stated that Meta would start testing tools for selling digital assets and experiences within its virtual reality platform, Horizon Worlds. Meta’s VR platform was launched late last year.

Previously, Meta displayed virtual reality headsets in Best Buy stores. Hundreds of demo stations for its Oculus Rift virtual reality headsets were shut down at various Best Buy stores in 2017, due to “seasonal changes.

metaverse store facebook
Meta Store opens on May 9th, 2022 and is located at 322 Airport Blvd in Burlingame, California.

In 2021, Google opened its first store in New York, selling Pixel phones and Nest smart speakers. Snap, the company behind the messaging app Snapchat, put up temporary pop-up shops in New York and Los Angeles to show off “Spectacles” video-recording glasses. Amazon, the world’s biggest e-commerce corporation, has announced that it would focus on growing its brick-and-mortar business via grocery stores and fashion.

Meta also said it would charge a 47.5% fee for creators of digital experiences and assets, a move that has drawn much criticism from some app developers.

Consumers who are carefully tracking the space are awaiting the next version of the Quest 2 VR headset. The headset is likely to be released in the second quarter.

The goal of the Meta Store is to show what’s possible with Meta products while giving a glimpse into the future as the metaverse comes to life. Meta is doing this in an effort to demystify the idea of the Metaverse to consumers.

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