Rihanna is considered one of the world’s best-selling music artist after 250 million record sales and nine Grammys. The singer has delved into a variety of musical genres including Caribbean music, R&B, dance, and pop. In 2017, Rihanna built the cosmetic and skincare brand. In just 4-years, Fenty Beauty rivaled Kylie Cosmetics as RiRi grew her brand into a 570-million-dollar company.
Recently, RiRi filed a new trademark stating that the entrepreneur will offer virtual cosmetics and hair care products under Fenty.
Rihanna has filed a new trademark application indicating that she will offer “virtual” cosmetics and hair care products under her FENTY brand.
— Josh Gerben (@JoshGerben) March 15, 2022
Beauty And Fashion In The Metaverse
There’s a major chance that Rihanna could bring Fenty to Decentraland. The virtual world has already welcomed apparel brand Wrangler and footwear company Skechers. Plus, it even hosts events such as the Metaverse Fashion Week, coming right up in the last week of March.
The Sandbox, which welcomes Paris Hilton, could be another option for the Fenty Brand.
Fenty Beauty And Savage X Fenty
Rhianna’s skin and lingerie brands have had much success across 1,600 stores in 17 countries. Rihanna founded Fenty with the mission of catering to all skin types and tones. With Fenty Beauty and Fenty Skin, the singer hopes to create makeup that inspires.
“It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
The Anti artist previously revealed in January that she’s expecting her first child with A$AP Rocky. After she was photographed showing off her baby bump, a source revealed to People Magazine that Rihanna is “excited to be a mom” and “couldn’t be happier.”