Snoop Dogg’s latest music video displayed his love of Web3 technology, which includes cryptocurrency, NFTs, and virtual worlds dubbed “metaverses.”
Snoop Dogg purchased the rights to his former label, Death Row Records, and decided to relaunch the company with a focus on Web3.
The music icon and entrepreneur starts the video for “House I Built,” from his latest album, with a phone call to a man he refers to as Nick. He’s got a question about the value of his stake in a particular cryptocurrency.
“Yo Nick, how much is my sandbox worth right now?” Snoop says. “Your token? Your sandbox token?” Nick says in response. “4.8 [million dollars].”
Snoop then asks how much the token started out at. Nick responds, “$300,000.”
“So it’s at $4.8 million?” Snoop asks, rhetorically. “Cash.” he says.
And that’s just the intro to three minutes of digital Snoop appearing on stage, or floating in an empty space sitting on a throne surrounded by floating blunts, or any number of scenarios pulled from his forthcoming metaverse project: The “Snoopverse.”